Co founder and creative director AT @ANDSTUDIO

Augustinas Paukštė (LT) >> Identity / generative design >>

Speaker

Augustinas Paukštė, Co founder and creative director AT ,,ANDSTUDIO”

Trend: HOMO DIGITALIS


BIO

Augustinas is a design strategist and Partner of andstudio with a decade of experience in business and design. A pioneer of multi-sensorial brand identity system, he merges graphics, sound, motion, texture and emotion to develop business-reflective design decisions. Andstudio is known for regional identity system renewals like Ignitis, Siauliu bankas, Delfi, SMK, KU. Studio won few major awards like The brand impact award, Batlic best and other. His Initiative Studio exchange was published in many international press like the fast company and paper magazine.

ABOUT WHAT?

Identity / generative design

Can classical visual communication meet the multifaceted needs of today?

If history can teach us anything, it is that those that do not change — eventually vanish. Whereas those that carefully listen and respond to change, both business and customer oriented, become the most successful businesses of the present day.

Is traditional identity design able to respond to these high demands? Can a static, classic identity fulfil consumer needs and guide — rather than simply chase — the strategic direction of business development?

This presentation will address all of the above: how strategy, design systems and technology can bend the archaic design landscape to the modern needs of both business and customers.

BIOGRAFIJA

Augustinas yra ženklodaros dizaino studijos ANDSTUDIO partneris ir kūrybos vadovas, kuris specializuojasi strategijų, vizualinių identitetų ir komunikacijos dizaino srityse. Organizuoja ,,studio exchange" ir ,,creativity scouting" projektus.

APIE KĄ?

Jeigu istorija mus gali ko nors išmokyti, tai yra tai, kad ilgainiui pačiais sėkmingiausiais verslais tampa tie, kurie nepaliauja keistis, organiškai prisitaiko prie besikeičiančios aplinkos, o tiems, kurie to nenori ar nepajėgia - lemta išnykti. Ar tradicinis identiteto dizainas atsako į šiuos aukštus reikalavimus? Ar statiškas, klasikinis identitetas išpildo visus vartotojų poreikius ir įgalina, o ne vejasi verslo raidą? Pranešime bus kalbama apie tai, kaip pasitelkus logiką, sistemas ir technologijas galima archajišką dizaino sritį pritaikyti šiuolaikiniams tiek verslo, tiek klientų poreikiams.


Tendencija: HOMO DIGITALIS